As is often the case, Nvidia dominated the premium segment, while AMD had stronger footing in the mainstream.Įver eager to keep AMD on its toes, Nvidia continues its push into the mid-range market with a Kepler-based card that is expected to retail for about $230 - right in-between AMD's Radeon HD 78. This balanced things out, with products from both major GPU makers finding their rightful place in the market. ![]() The HD 7870's price dropped to $249, while the HD 7850 fell from $239 to $209 and the HD 7950 dipped from $349 to $319. Predictably, AMD neutralized that threat by slashing prices. Likewise, the GTX 660 Ti was 11% faster and more power efficient than the competing Radeon HD 7870 when testing at 1920x1200 on most games, despite matching it on price. At $299, the GK104-based GeForce GTX 660 Ti was $100 (~30%) cheaper than our previous favorite enthusiast-level graphics card, the GTX 670, while being just 13% slower. ![]() ![]() Last month, Nvidia shook up the enthusiast GPU market by launching its most affordable Kepler offering yet.
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